It was used by oldfaces on 4chan who were acting like newfaces. They essentially trolled other oldfaces and newfaces alike. In the process they claimed that "Newface" is the new Troll Face (as if troll face would be replaced.) This enraged many who bitterly defended the original Troll Face (Newface instigators referred to it as oldface), hence feeding the trolls. Many variations of this emerged during the day of 12/11/10 and the early morning of 12/12/10. Many people who are not on the 4chan website defending the "newface" think that the original troll face is better. The meme is still developing.